AI is a big topic across many different industries. In Marketing, we have had a few false starts over the past years with AI. In this presentation we will look at how AI is perceived in marketing, how the industry can benefit from AI and where the immediate impacts would be. Leave with some practical knowledge on where AI can be used without too much investment and where you can start as a marketer.
Vinu Krishnaswamy is a marketing technologist, digital marketer and a thought leader in the B2B marketing world. As Director, Solutions Architecture at a leading Chicago agency, he works with large professional services organizations to guide their marketing technology. Vinu has over 15 years of experience in all areas of marketing including Strategy, UX, Technology, Analytics and Sales. Vinu has a masters degree in computer science from SUNY Buffalo and loves to stay on top of technology trends. In his free time, he loves to read and bake with his daughter.