Troy Sandidge
The Power of Authentic Storytelling
Event Details
Digital Marketing Topics and Trends is excited to bring in Troy Sandidge for our next event!
In a digital world where most forms of content are reaching a saturation point, everyone is an expert in everything, and competition is fiercer than ever, what is a brand to do? How can your message not only rise above the noise but truly connect with your target audience? Honesty. Originality. Transparency. But the challenge brands face today is how can they be heard? What good is it to tell your story if no one can hear it? And how can anyone hear your story if it sounds like every other story out there?
Takeaways:
> Learn how to convey the story of your brand in multi-dimensional ways that set you apart from everyone else
> Understand how to use social media not to become the noise, but merely silence the noise while establishing your own voice
> Discover strategies to humanize your brand while showcasing your brand’s uniqueness without overdoing it
About the Speaker
Troy Sandidge, the electrical engineer turned digital marketer, has worked and partnered with Fortune 500 companies, small to international businesses, nonprofits, agencies, current elected officials, and more to help grow their brand identity, reach, and profitability through social media, video, and marketing strategies with an emphasis on storytelling. His cumulative marketing efforts have resulted in over $135 Million in revenue for companies he's worked with. He has served in various executives roles as high as Vice President of a creative agency and is currently running digital marketing for the National Democratic Training Committee as well as a marketing consultant.