Brands are now creating more digital content than customers can consume, which means that our marketing content must work much harder to be noticed or linked. It must be in-depth, competent, journalistic and data-driven—if you even want a shot at attracting subscribers and leads.
Every month, PowerPost’s Brand Publishing Masterclass series assembles the most thought-provoking marketing educators, and shares expert-level insights to help brands master their owned media channels. Now, PowerPost’s VP of Marketing, Scott Fenstermaker, brings you the top content strategies and optimization techniques from the past year’s Masterclass instructors—collected, distilled and immediately actionable. For all marketers who deal with content, his is the best-of presentation that you definitely don’t want to miss!
Scott Fenstermaker is Vice President of Marketing at PowerPost, a first-of-its-kind content creation SaaS platform and Brand Journalism studio. He is a marketing leader with over 18 years experience growing digital agencies and early-stage tech/software companies. In addition to overseeing PowerPost’s own brand marketing program, Scott leads a dedicated marketing team that develops content-centered digital strategies for clients like Nestle-Purina, Centene Corporation, AAA, Ty Toys, Navy Pier, United Auto Insurance, Cannon Safe and S&S Activewear. Scott is the creator of the Brand Publishing Masterclass webinar learning series, and the author of The Intelligent Content Playbook, available now at https://powerpost.digital/playbook