Too often, digital marketing agencies take advantage of clients when it comes to Search Engine Optimization (SEO) and Search Engine Marketing (also referred to as SEM, PPC, CPC, Google Ads, etc.). They’ll charge ongoing fees and absurd commission rates capitalizing on the fact that their clients don’t fully understand what‘s going on behind the scenes. They’ll throw out terms like backlinks, directory management, CPL, and Click-Through-Rate to justify their work. But is it really working? And is it worth the money?
In this session, you’ll learn:
1. The three free strategies that you can execute on your own to improve SEO.
2. The ins and outs of using an agency for paid digital ads, appropriate agency commission levels, and how to calculate the true cost of a new customer without relying on “clicks” or “impressions.”
3. How to use free products to build your own marketing dashboard that can guide your decision making.
Keith Jensen is the Chief Marketing Officer at a leading growth-oriented private equity firm. In this role, he advises multiple middle-market healthcare companies within the private equity firm’s portfolio. Keith has 15+ years of experience in all areas of marketing including strategy, branding, tracking, analytics, sales, and creative. Keith holds a B.A. and an M.A. in Mass Communication from the University of Central Florida (UCF). After graduating, he went on to teach at UCF for eight years and co-authored a study that was published in the American Behavioral Scientist.