A solid brand is essential for any business today. Good branding adds meaning to your content, guides your products and services, creates uniqueness and differentiation in the sea of options, and builds a strong connection with your audience. Every business needs a brand, but how do you build one?
Come join us as we take a look at the fundamentals of brand building:
> Starting with a customer relevant insight
> Principles for a strong positioning
> Adding authenticity through Tone and Identity
> Ensuring holistic and consistent asset and content development
Chris Ertel is Strategy Director and Co-Founder of Contrast LLC, a branding and design firm based in Chicago, IL. Throughout his career, Chris has worked with local and global brands to develop, align, and execute brand building strategies. Whether B to B or B to C, Contrast takes and insight-first approach to branding, helping their clients build brands that matter.