Podcasts are the new buzz word – it seems like everyone has a podcast they listen to, support, or have started. But aside from entertainment, podcasting is an effective tactic to solidify your brand voice, increase brand awareness, establish yourself as a thought leader, and add new listeners into your marketing funnel.
At this session, you will learn the easiest ways to create, plan, launch and market a podcast using just your phone and a computer. If you are interested in creating a podcast and unsure where to start, join us for this session.
Cait Hassett began her marketing journey after entering and winning an “American Idol” type contest for radio personalities. It was as a radio DJ she got bitten by the “marketing bug” and learned how to effectively build a brand and voice of her own. After working in the radio and marketing fields in Valdosta, GA for 6 years and on 7 different genres, she decided it was time for a change and uprooted herself (and her dog and cat!) back home to the Chicagoland area. Cait is a lover of people, collaborating ideas, and good coffee. In her free time, she enjoys cooking and entertaining, craft beer and traveling – she has a personal goal to visit all 50 states before she is 50! She is the current cohost of Alternative Facts Chicago Podcast and Social Jack’s Influence Factory podcast and consults for businesses and brands starting on their podcasting journey.